Partly cloudy skies. Low 31F. Winds WNW at 10 to 20 mph..
Partly cloudy skies. Low 31F. Winds WNW at 10 to 20 mph.
<\/i> Updated: November 13, 2022 @ 5:43 pm<\/small>
Scott Ginsberg, founder and CEO of Titan Casket, poses with one of their pieces similar to one that appeared in a music video for Taylor Swift\u2019s song \u201cAnti-Hero.\u201d
Taylor Swift pops out of a casket, made by Titan Caskets, in her new music video.<\/p>\n
Scott Ginsberg, founder and CEO of Titan Casket, poses with one of their pieces similar to one that appeared in a music video for Taylor Swift\u2019s song \u201cAnti-Hero.\u201d
Taylor Swift pops out of a casket, made by Titan Caskets, in her new music video.
ANDOVER {span}\u2014 {\/span}Almost 50 million people have viewed the music video for Taylor Swift\u2019s song \u201cAnti-Hero\u201d on YouTube.
Like any production it features a number of props, including one with a connection to Andover. The appearance of a real casket made by Titan Casket \u2014 whose founder and CEO, Scott Ginsberg lives in Andover \u2014 came as a surprise to Titan Casket\u2019s customers as well as Ginsberg.
\u201cWe sell caskets to a variety of different production companies at any given time and sometimes we know what is happening and sometimes we don\u2019t,\u201d Ginsberg said.
For this job, Ginsberg said all they knew was that the casket would be appearing in a music video.
They only found out when an employee who was a Taylor Swift fan noticed it in the music video and went double checking with the production company.
\u201cI was totally floored,\u201d Ginsberg said. \u201cIt\u2019s pretty unbelievable, even my kids think I am now cool.\u201d
Past jobs have included selling a casket to AMC for their series \u201cInterview with a Vampire.\u201d
Production companies use real caskets for the sake of authenticity, added Ginsberg.
\u201cThey call us and ask for something unique,\u201d Ginsberg said.
He said that customers go online and use what he calls \u201ccasket configurator\u201d to design their own.
The music video has provided them with more attention on social media and caused people to reach out directly, said Ginsberg.
Ginsberg added that his company sells caskets directly to customers, which he said is significantly cheaper than buying them from a funeral home.
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First Amendment:<\/span> Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.<\/p>\n