Plug The Producer: Lil Jon's Brand of Crunk Takes Over the Mainstream – Rock The Bells

Nov 12, 2022 by The Beat Maker - 0 Comments

By Stereo Williams

Lil Jon is more than just crunk’s greatest ambassador. The Atlanta superstar is the man who took the sound to the charts. In the late 1990s, Lil Jon & The Eastside Boyz ramped up the energy and turned up the aggression with a new sound that began in hole-in-the-wall clubs around the A. “Get Crunk (Who U Wit?)” became a regional anthem, but it was just the beginning.

Over the next five years, crunk music would go from local phenomenon to global, chart-topping sound. And Lil Jon’s production style made crunk that was built for stadiums; as his production would grace everything from Ice Cube singles to megahits from Usher. In the process, Jon helped cement ATL as the homebase for hits, and he kickstarted a movement that reinvented the city’s sound. Crunk’s production style would inform later styles like trap and snap music, kickstarting a new wave of Dirty South rap for a new generation.

We singled out some of his best productions to showcase Lil Jon’s signature sound and versatility.
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